We're back in Florence from an extended trip to the U.S. and eager to talk about wine!
Firstly, FWM will be changing our focus and mission. Due to the persistent global economic slowdown, the absolute glut of wine in the U.S. market, and the need to focus on other existing business, our own efforts to import and sell wine on the Internet are now on hold. We were very close and I believe the model could work with just a little tweaking and investment, but for us at this time it is best put on hold.
That means that the focus of FWM will now be on news, events, tastings, and blogging about Italian Wine, with a focus on the Tuscan region.
I am also available to consult with producers on Direct To Consumer marketing, and to assist in online branding, e-commerce initiatives, and social networking. If you want to sell direct from your vineyard in Italy, send me a message. Even if you already have a website, I can provide a review and consulting to improve your efforts.
And coming near the end of the month is the Florence Wine Town event - hope to see you there!