Welcome to Florence Wine Merchants


Welcomg to Florence Wine Merchants. We are a website, blog, and e-commerce partner for and about Italian wine, specializing in the Chianti Classico region, but including vineyards from all over Tuscany and other Italian consorzio.

We launched our first collaboration with Casa al Vento wines in May of 2012. If you are a winery in the region and are interested in selling directly online to Italy and beyond, please contact us for more information.

Florence Wine Merchants is also looking to forge partnerships with importers and distributors in the United States and other countries. If you are looking for Italian wine in your region of the world, for your wine shop, restaurant, catering company, cruise line, etc. you can leverage our expertise and local knowledge in your search for the right products.

With over 17 years or experience in web marketing and sales, and considerable experience in the wine industry, we feel that the opportunity for selling new and unique products to savvy consumers in Europe, North America, and beyond is compelling.

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From our blog:

Chianti Classico Collection 2015
Always a favorite event - all the best producers, all the best wine:Preparati a conoscere i nostri produttori, uno…
Florence Wine Event 2013
This event seems to be changing direction a bit this year - two new locations and a little different spin…
Winemakers Must Come Clean
Interesting, refreshing article about "post modern" wine making: "Almost everybody uses [modern] technology, but they want to be seen as…

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