Casa al Vento


While the mission (or at least the idea) behind Florence Wine Merchants was always DTC (direct to consumer) wine sales, the path has changed over the years. We have meandered from idea to idea only to be thwarted again and again, mostly by logistics, sometimes by laws, sometimes by partners who wanted too much of the pie - etc.

Today, we are very happy to announce that we have launched our first direct to consumer sales. The model has changed a bit, but we think we are poised for success and growth with other wineries who would like to see their wines for sale directly in Europe, North America, Asia and beyond.

Our first effort is with the award winning wines from Borgo Casa al Vento. This is definitely an up and coming winery. Over the past decade they have totally rescued their vineyard, returned to organic production, brought in a highly regarded enologist, and are now winning major awards for their wines as well as finding many new markets - no small feat considering the economic background they have worked in the last few years.

I am really proud to be able to offer wine of such quality, at what we feel are fantastic prices. Please check out the new wine store at:


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